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The Hospitality Sales & Marketing Association
HSMAI Names the Top 25 Most Extraordinary Minds in Sales and Marketing for 2008
Thursday, November 20, 2008
The Hospitality Sales & Marketing Association International (HSMAI) has selected the “Top 25 Most Extraordinary Minds in Sales and Marketing” for 2008.  The sixth annual list recognizes the “best of the best” minds in the hospitality, travel and tourism industries. The recipients will be honored at HSMAI’s annual Adrian Awards Gala on Jan. 26, 2009, at the New York Marriott Marquis. 

“This year, HSMAI received more nominations than ever,” said Dorothy Dowling, HSMAI board of directors’ chair and senior vice president of marketing and sales at Best Western International. “The quality of the field of candidates was outstanding and is truly representative of the creative work being implemented throughout the industry by top professionals today.”

The 2008 “Top 25” recipients were judged by a panel of senior industry executives for their recent work based on the following criteria: creativity and innovation; cutting edge sales or marketing campaigns; triumph in challenging situations; and sales efforts that resulted in dramatic gains. 

The 2008 “Top 25 Most Extraordinary Minds in Sales and Marketing” are:

In addition to being honored at the annual Adrian Awards gala, recipients will be featured in an HSMAI Marketing Review article, receive a personalized plaque, and will be honored at a VIP luncheon on January 26, 2009. The HSMAI Adrian Awards honor creative brilliance and best practices in hospitality, travel, and tourism-related marketing. In its 52nd year, the competition has evolved into the world's most renowned and prestigious advertising, public relations, and web marketing competition specifically tailored for the hospitality, travel, and tourism industries.

Theodore Koumelis - Thursday, November 20, 2008
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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