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Interior Design's 75 Hospitality Giants annual survey
HBA named industry leader for 10th successive year
Friday, November 28, 2008
Hirsch Bedner Associates (HBA) has for the 10th successive year ranked first in the prestigious Interior Design's 75 Hospitality Giants annual survey, further consolidating its position as the world’s leading hospitality and interior design consultants.

As the annual report on the largest firms in hospitality interior design, Interior Design's 75 Hospitality Giants annual survey is regarded as an industry benchmark, listing the scope of projects in the previous year, project sizes, annual revenues and the number of design staff employed by the world’s top 75 consultancies.

HBA is keenly attuned to the pulse of changing industry trends governed by sophisticated world travellers and is the creative spark behind many of the world’s most elegant hotels and renowned for luxurious accommodations set amid contemporary yet classic interior features.

“HBA is honoured and delighted to have again achieved the number one ranking on Interior Design's 75 Hospitality Giants annual survey for the tenth consecutive year,” stated HBA Principle, Ilijia Karlusic. “This prestigious industry ranking acknowledges the considerable talents responsible for the inspired designs conceived by HBA.”

In fiscal 2008, total earnings across the 75 listed firms was $588,809,269, up 24.6 percent, following a 24.4 percent increase in 2007. At six firms, hospitality earnings more than doubled—in two cases coming close to tripling -and catapulted those firms 15 to 25 places higher than their previous rankings. Hospitality is the sole source of income at 22 firms.

An acknowledged industry leader in the creation of hotel interiors, with special emphasis on increased demand for small, intimate, boutique establishments, HBA has been the recipient of numerous industry awards and accolades, most recently garnering top accolades in 2008 Travel + Leisure’s Awards “best hotel” category for the Ritz-Carlton Beijing Financial Street.

In 2008, hotels were responsible for a full 56 percent of earnings, up from 49 percent as listed in the 2007 Interior Design's 75 Hospitality Giants report. As usual, luxury hotels led boutique and moderate/economy venues by almost 20 points.

HBA’s international presence, combined with its extensive knowledge of the interior design industry, has facilitated the ability to rewrite the language of design with each new project. The company's philosophy is to embrace and drive the influence of new technology, new locations, and fresh ideas.

HBA’s creative energy and design influence can be seen in hundreds of the finest hotels throughout the world, including: The Four Seasons Hotel Macao, Cotai Strip; the Beverly Hilton Hotel in Beverly Hills, California; the Park Hotel Chennai in India; The Fullerton in Singapore; the Mandarin Oriental in New York and Miami, Florida; the St. Regis Hotel, Shanghai; and the Ritz-Carlton Millenia, Singapore, and Ritz-Carlton Beijing, among others.

Headquartered in Los Angeles, HBA employs over four hundred design professionals in 12 offices around the globe, HBA has successfully completed well over 900 projects in eighty countries.  Gaining an unrivalled knowledge of the cultural, financial, geographical and programmatic requirements involved in design projects from world-class hotels and resorts, to individual boutique hotels, spas, casinos, cruise ships and private residences.
Tatiana Rokou - Friday, November 28, 2008
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Poll
The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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