Organisers of the International Spa Show in London next March, today announced a cooperative agreement with SpaFinder, the award-winning spa media, marketing and gifting company. The UK’s premier event dedicated to spa industry and spa tourism will be held at one of the most established and prestigious London venues – Olympia National Hall 20 to 22 March 2009. 

International Spa Show - London, Event Director, Stanislava Blagoeva welcomes the exciting co-operation commenting: “SpaFinder is a very well-known and respected brand in the spa community and makes a perfect partner for us.” SpaFinder promotes well-being experiences through vertical search, its new online magazine, SpaFinder Lifestyle, an annual spa  directory, reservation technology and gift programmes, and, like International Spa Show, aims to stimulate industry growth by connecting consumers and providers.

As well as marketing directly to the affluent UK trade buyers and consumers, SpaFinder and the other exhibitors at the International Spa Show 2009 have the opportunity to participate in a specialised Spa and Resorts travel trade industry programme, discussing issues from future trends to profitably marketing the product, from hot destinations to new ideas and products.

Despite the economic downturn, the travel and tourism trends remain positive with continuing increases in premium leisure services. The luxury lifestyle on offer at Spas and Resorts, combined with the consumer pursuit of relaxation and wellbeing, has created one of the most powerful trends in the UK outbound and domestic travel and tourism industry.

“SpaFinder is dedicated to working with organisations that are looking to further grow the spa sector,” said Cassandra Cavanah, Executive Director, SpaFinder Europe. “The organisers behind next year’s International Spa Show, seem well equipped to deliver a strong consumer spa show.”