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On its services to Singapore, Malaysia & Thailand
Jet Airways announces special premiere "Companion Free" offer
Wednesday, December 03, 2008
Jet Airways has announced the introduction of a special ‘Companion free’ offer for the airline’s Premiere passengers travelling to Singapore, Malaysia (Kuala Lumpur) and Thailand (Bangkok), to cater to the holiday traffic on these routes. With the introduction of the offer, Jet Airways’ Premiere passengers may travel with a companion for the cost of a single return ticket on the sectors tabled below.

Jet Airways operates daily services on the applicable routes, on-board its state-of-the-art Boeing 737-800 aircraft. The offer is valid for sale with immediate effect, upto December 15, 2008. Travel, which may be commenced with immediate effect, must be completed by December 31, 2008. While both passengers must complete the outbound journey from India together, the inbound journey may be on different dates. 

According to Mr. Wolfgang Prock-Schauer, CEO, Jet Airways, "Jet Airways’ superb service and in-flight product have made it the preferred carrier for passengers on the India-ASEAN sector. With the introduction of the airline’s Premiere ‘Companion free’ offer, we expect Jet Airways to emerge as among the leading carriers in the sector in terms of front-cabin loads."
Vicky Karantzavelou - Wednesday, December 03, 2008
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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