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Preferred supplier of coffee and coffee machines
Swissotel Hotels & Resorts and Nespresso engage in a global coffee partnership
Wednesday, December 03, 2008
Swissotel Hotels & Resorts has chosen Nespresso, the worldwide pioneer and market leader in premium portioned coffee, as their preferred supplier of coffee and coffee machines.

What Nespresso and Swissotel unites is the passion for perfection and the ultimate coffee experience in a modern and contemporary yet unique style. But there is more to this new collaboration of the two up-market lifestyle brands: Both companies enjoy a very high customer acceptance and recognition, share an uncluttered and contemporary style and are always determined to create a unique customer experience that awakens emotions.

“With Swissotel Hotels & Resorts we have won a partner who corresponds with our high standards in terms of quality, service and experience”, says Niels Kuyer, Head of B2B Channel. “Together we are able to deliver a superior guest experience and provide the highest level of luxury hospitality, indulgence and relaxation in the guest’s private environment.”

And Stephanie Hilgers, Director Partner Marketing at Swissotel Hotels & Resorts, adds: “Nespresso is an ideal partner for us. Not only do we love the product with the wide ranging variety of coffees and superb taste, but also the fact that their brand dimensions mirror our contemporary design dedicated to deliver pure moments of joy. Together we can provide a superior Swiss hospitality experience across the globe from Shanghai to Lima.”

As part of this new ongoing corporation, Nespresso will equip most of the guest rooms and suites with the latest Nespresso Essenza range. In order to present the Nespresso Grands Crus adequately in the elegant Swissotel environment, the Grands Crus selection will be offered in an innovative design-box with operation instructions for the in-room machines.
Theodore Koumelis - Wednesday, December 03, 2008
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Poll
The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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