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Thomas Cook reports 'industry-leading' profit margin
Thomas Cook: 50% rise in operating profits
Wednesday, December 03, 2008
Thomas Cook has reported a 50% rise in operating profits to £366 million and an overall margin on sales of 4.2% for the 12 months to the end of September. The strong results led Europe's second-biggest travel group to defy the economic gloom and forecast a further growth in margin in the current financial year and annual profits of £480 million in 2009-10.

Thomas Cook chief executive Manny Fontenla-Novoa described the profit margin as "industry leading". He said: "We have over-delivered against our cost-reduction targets and successfully navigated through a period of unprecedented oil-price volatility."

The group reported revenue of £8.8 billion for the 12 months was up 11.8% on the previous period - although the comparison is complicated by the merger of Thomas Cook and MyTravel that established the group last year, meaning figures have been adjusted.

Fontenla-Novoa reported savings from the merger would total £215 million by 2010, a substantial increase on the previous estimate of £155 million.

The UK provided £143.4 million of group profits, 95% up on a year ago, despite a 1% fall in revenue to almost £3.1 billion. Just over two-thirds of Thomas Cook sales in the UK were through its own outlets and more than 26% online - a proportion the group said has now reached 27%.

Fontenla-Novoa said the the company's focus on medium-haul destinations such as Turkey and Egypt "has proved helpful at a time when sterling's decline against the euro has augmented demand for destinations outside the Euro-zone".
Theodore Koumelis - Wednesday, December 03, 2008
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Poll
The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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