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United - EgyptAir
United Airlines, EgyptAir announce codeshare agreement
Monday, December 15, 2008
United Airlines and EgyptAir have signed an agreement to offer codeshare flights, which would expand the international destinations and enhance the frequent flyer benefits offered to customers of both carriers.  Beginning in summer 2009, United will place its code on EgyptAir flights linking New York Kennedy and London Heathrow with Cairo.

"Our relationship with EGYPTAIR -and the added convenience of nonstop service from the United States and United Kingdom to Egypt- will offer customers more choice to this vibrant part of the world," said Glenn F. Tilton, United's chairman, president and chief executive officer. "We are pleased to deepen our relationship with this key Star Alliance partner for the benefit of United and EgyptAir customers."

EgyptAir will place its code on United flights linking New York Kennedy with Los Angeles and San Francisco, and on flights linking London Heathrow with Chicago, Los Angeles, San Francisco and Washington Dulles. "We are excited to link United's expansive network with our trans-Atlantic service," says Captain Tawfik Assy, chairman and chief executive officer of EgyptAir Holding Company. "These additional options give our customers more ways to reach regions across the United States. With the inauguration of Terminal 3 at Cairo Airport early next year, Star Alliance carriers will execute the move under one roof concept in one of the most modern airports in the region."
Tatiana Rokou - Monday, December 15, 2008
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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