A record number of consumers booked a holiday online last weekend to escape the New Year blues, with cottages4you taking its highest number of internet bookings ever in one day on Sunday 4th January 2009. And it looks like the great British break is the most sought after holiday for the first half of this year.

cottages4you, the UK’s leading provider of holiday cottages with over 10,000 individually owned cottages throughout Britain has already seen a 30 per cent increase on bookings for Easter, with the February half term holiday also up by 5 per cent on last year.

Geoff Cowley, managing director at cottages4you, said: “The demand for UK holidays has already been exceptionally high for this year, proving the predictions that people are looking closer to home in light of the uncertain economic climate and escalating costs of foreign holidays. And I’m sure the surge in internet booking is set to continue with more companies providing user friendly web content. Our comprehensive online system makes it easy for holiday makers to find their perfect holiday cottage and book with confidence - and with fantastic discounts available online, there’s no reason for people not to be taking advantage.”