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NCL is deploying several Omniture solutions
Norwegian Cruise Line to offer personalised online and seamless offline experience
Friday, January 09, 2009
Norwegian Cruise Line (NCL) has selected Omniture to gain greater insight into customers' online research, booking and service needs. NCL is deploying several Omniture solutions including SiteCatalyst for greater insight into customer interactions with NCL.com and SearchCenter for managing search marketing campaigns and key word bid management.
In addition, NCL plans to use Omniture Genesis to integrate third-party marketing applications with SiteCatalyst. "We selected Omniture for their flexible, multi-dimensional web analytics solution so we could better understand what our customers and travel partners want in a travel research experience," said Michael Dauberman, vice president, e-commerce for Norwegian Cruise Line. "Omniture gives us data and capabilities that will help us design more relevant content and a seamless cross-channel experience whether customers are dealing with our online or offline travel partners or both."
In addition, NCL plans to use Omniture Genesis to integrate third-party marketing applications with SiteCatalyst. "We selected Omniture for their flexible, multi-dimensional web analytics solution so we could better understand what our customers and travel partners want in a travel research experience," said Michael Dauberman, vice president, e-commerce for Norwegian Cruise Line. "Omniture gives us data and capabilities that will help us design more relevant content and a seamless cross-channel experience whether customers are dealing with our online or offline travel partners or both."
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