The Genevese airline Baboo (BBO) chose APG Global Associates to ensure its commercial representation in 15 countries: France, Germany, Belgium, Bulgaria, Canada, Spain, the United States, Jordan, Lebanon, Czech Republic, Romania, Gulf area, United Kingdom, Russia, Turkey.

Baboo inaugurated its first flight on November 2nd, 2003 on the route Geneva-Lugano. Thanks to this success, Baboo has grown and currently operates with 2 types of aircrafts (Embraer 190 and Bombardier Dash Q 400). This winter, Baboo flies to 14 destinations from Geneva (Athens, Bordeaux, Bucharest, Florence, Lugano, Naples, Nice, Rome, Sofia, Toulouse, Valence, Venice, Vienna, Zagreb) and will operate seasonal destinations for the coming summer (Biarritz, Ibiza, Saint-Tropez). Baboo is displayed in the GDS Amadeus, Galileo, Sabre, Worldspan, and is BSP member in many countries (code F7-033).

“By the means of this partnership we count on the strength and the expertise of the APG GA network to develop and increase the sales of BABOO on the markets for which we have signed a commercial agreement.”  Jacques Bankir - CEO of Baboo explains. “We have been following for a long time the evolution and the growing success of BABOO.  APG GA is very pleased to start this collaboration and to bring to BABOO all the marketing, distribution, and commercial tools necessary to the success of its ambitions and its objectives” Sandrine de Saint Sauveur - CEO APG France declares.

Moreover the top management of the airline named Mr. Philippe Wilmart as Business manager (Chief Commercial Officer). Philippe Wilmart worked for 8 years at Sabena in Paris and Rome, then 10 years with the Airport of Marseilles as Vice President-Marketing & Communication.