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Africa Destination networking events in the US over the next few months
Africa Travel Association to host U.S.-Africa tourism events in January and February
Tuesday, January 13, 2009
On Thursday, January 15, 2009, senior ATA representatives will be available to press for interviews either face-to-face or via a conference call at ATA Headquarters in Manhattan from 4:00-5:30 pm to discuss the global travel trade association’s upcoming events in the United States in its continuing effort to promote travel, tourism and transport to Africa.

Africa is one of the fasting growing destinations around the world, with vast opportunities for growth and investment in the travel, tourism and transport industries. To showcase Africa’s tourism products to the U.S. marketplace, ATA will host several Africa Destination networking events in the United States over the next few months. Participants will include tourism, sports, and diaspora ministers and government officials, the diplomatic community, hospitality/travel industry professionals, business, finance, infrastructure, investment and SME leaders, airline representatives, sport marketing firms, travel agents, tour operators, airline and hotel representatives, community leaders, college and university faculty and students, writers, publishers, and journalists.

The Africa Travel Association, a U.S.-based non-profit 501(c)(6), is the world’s premier travel association promoting tourism to Africa and intra-Africa travel and partnership since 1975. ATA members include ministries of tourism and culture, national tourism boards, airlines, hoteliers, travel agents, tour operators, travel trade media, public relations firms, NGOs, and SME’s.
Theodore Koumelis - Tuesday, January 13, 2009
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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