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CLIA is the world’s largest cruise association
.travel welcomes the Cruise Line International Association as a strategic partner
Wednesday, January 14, 2009
.travel is pleased to welcome the Cruise Line International Association (CLIA) to its family. .travel, the Internet extension specifically for the travel and tourism industry, has over forty partner associations worldwide. CLIA adds to the roster of these key industry associations that provide .travel as a benefit to their members. With over 16,000 members ranging from cruise lines to travel agents, CLIA is the world’s largest cruise association and is dedicated to the promotion and growth of the cruise industry. Members of CLIA now have the opportunity to automatically approve their travel businesses with .travel through CLIA’s website. This approval will allow them to register their .travel names for e-commerce and promotion of their businesses with a .travel website, blog, or email.

“We are happy to enter into this partnership and get on board with .travel,” commented Bob Sharak, Executive Vice President of CLIA. “As an education provider to our members, we believe that .travel is an essential Internet presence for anyone doing business in the travel industry. We look forward to sharing the success of .travel with our members.”

“I am excited to have the opportunity to join with such a prestigious association such as CLIA,” stated Edward A. Cespedes, CEO of .travel. “.travel provides a clear Internet channel to promote travel businesses and performs well in search engines. We hope that with a broader span of partners and associations, .travel will continue to evolve as the source of all things travel on the net and beyond.”
Tatiana Rokou - Wednesday, January 14, 2009
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Poll
The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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