Bookassist, the company specialising in hotel technology, which focuses on the hotel website as the main sales channel, will be showcasing new solutions such as Trafficbuilder, Sitebuilder, GDS Manager or the Bookingengine options. Bookassist helps hoteliers adopt the best sales strategy, focusing on online channels as the most effective resource, based on the fact that this option cuts costs, offers immediate, transparent and accountable profit on investments at all times, and is currently the best means available to introduce the hotel to potential customers.

Some of the most notable innovations that Bookassist will be presenting, which professionals visiting FITUR/09 will discover at the stand, are Trafficbuilder, a system that gets websites fully optimised for search engines, analyses business to create perfect marketing campaigns for Pay-per-Click online marketing and manages the hotel’s online presence and reputation in social networks, and Sitebuilder, a system that creates optimised websites for search engines and users.

Bookassist will also be showcasing GDS Manager, allowing hoteliers to distribute their inventory and to access over 450,000 travel agents worldwide, whilst controlling rates, availability and commissions.

These features appear alongside the new options built into Bookingengine, the 2.0 booking engine with options such as packaging, configurable rooms, maximum safety standards, integration with the hotel PMS and new and extended booking reports, revenue and yield management that allows users to plan the entire sales strategy.