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Travel meta-search industry
Travelsupermarket.com signs isango! as exclusive Tours & Activity partner
Thursday, February 05, 2009
Travel comparison website, travelsupermarket.com has signed an exclusive deal with leading experience aggregator, isango! to power their ‘Tours & Activities’ offering.
The relatively new ecommerce category of ‘activities’ is late to the table in the travel meta-search industry and looking to emulate the phenomenal success of flight, car and room only searches. The product completes the DIY menu of travel products with the most inspiring aspect of the trip - the experiences had in-destination.
Bob Atkinson, business development manager at travelsupermarket.com comments on the partnership: “This new partnership with isango! represents our commitment to an end-to-end customer service offering, that provides not only value for money, but breadth, relevance and inspiration. isango! was the obvious partner given their product range and market leadership - but also their interest in working with us on the strategic marketing of ‘reasons to travel’ and using this as a spring board for other product sales’.
Jessica Butcher - Head of Partnerships, isango! - adds: “We’re very excited to be working with travelsupermarket, one of the leading travel brands in the UK and one that’s not only forged the way but continues to lead the pack in travel meta-search. We look forward to working closely with them to maximise the partnership by offering product-relevance and inspirational content-value to the travelsupermarket.com audience”.
The relatively new ecommerce category of ‘activities’ is late to the table in the travel meta-search industry and looking to emulate the phenomenal success of flight, car and room only searches. The product completes the DIY menu of travel products with the most inspiring aspect of the trip - the experiences had in-destination.
Bob Atkinson, business development manager at travelsupermarket.com comments on the partnership: “This new partnership with isango! represents our commitment to an end-to-end customer service offering, that provides not only value for money, but breadth, relevance and inspiration. isango! was the obvious partner given their product range and market leadership - but also their interest in working with us on the strategic marketing of ‘reasons to travel’ and using this as a spring board for other product sales’.
Jessica Butcher - Head of Partnerships, isango! - adds: “We’re very excited to be working with travelsupermarket, one of the leading travel brands in the UK and one that’s not only forged the way but continues to lead the pack in travel meta-search. We look forward to working closely with them to maximise the partnership by offering product-relevance and inspirational content-value to the travelsupermarket.com audience”.
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