Air Miles, the Middle East's leading multi-participant loyalty programme, has signed a contract with the Al Jazira Group to further expand its suite of high-profile partners across UAE, Bahrain and Qatar. Al Jazira, which has for over 40 years been renowned for its supermarket chain, also specialises in fashion, gift stores and fast food outlets. Today it is a multimillion-dollar corporate entity, and has led the way in the Middle East with the introduction of innovative in store technology such as scanning, computerised stock control and sales based ordering. In recent years Al Jazira has more than doubled the choice of products offered.

Al Jazira’s many trading brands include such notable fashion names as Truworths, Fidel, Sergent Major and Indigo Nation; its restaurants include Chai Cafe, Mex Chic Inn and Zyng Asian Grill, and it has recently opened the Sanrio gift store in Bahrain.

Customers shopping at these branded outlets will earn one Air Mile for every dirham or riyal spent when they swipe their Air Miles card. For Al Jazira Supermarket customers, payment must be made in conjunction with their HSBC Credit Card to gain the benefits.

Welcoming Al Jazira to the ever growing portfolio of top name companies who are already loyalty programme partners, Air Miles’ CEO Dave Battiston said he was very pleased to have them on board. “Al Jazira is renowned for its reputation of offering its customers the best that money can buy. With this Air Miles partnership, Al Jazira is able to offer yet more rewards to its customers and further enhance their overall shopping experience.”

Al Jazira’s Managing Director, Mohammed Sadiq Khalil Dawani said, “Al Jazira is in constant search of new ways and means to heighten our customer’s shopping experience. Now we will be able to offer further valuable benefits every time our customers shop with us or eat in our restaurants.”

Air Miles is free to join and allows members to earn and redeem points in a growing number of partners throughout the Gulf. Now in its eighth year of operation, Air Miles has over 1.7 million members across the UAE, Bahrain and Qatar who collect Air Miles from a huge range of quality retailers. Over 80% of Air Miles members have redeemed Air Miles or have enough to do so, making Air Miles the largest and most attractive loyalty programme in the region.