One of the world's largest providers of business software solutions, SAS, has joined the corporate partners program of Cornell's Center for Hospitality Research. A private corporation with over $2 billion in revenues based in North Carolina, SAS has installations at more than 45,000 business, government, and university sites in 113 countries. Steven Pinchuk, vice president, profit optimization systems, will join the center's advisory board as part of the corporate partners program agreement. As a member of the partner program, SAS will have a seat at all center roundtables and the opportunity to interact with Cornell faculty to learn about research in progress.

"Cornell's Center for Hospitality Research has built a well deserved reputation as the premier name in hospitality thought leadership, education, and training," said Pinchuk. "SAS is honored to partner with the center to help identify current industry trends and address needs that will continue to benefit and improve the global hospitality market. As an existing member of Cornell's Revenue Management Advisory Committee in both the U.S. and in Singapore, I have had a long history of working with Cornell and I am delighted to further this relationship."

"SAS opens a new dimension for the center's partners, and we look forward to Steven Pinchuk's participation in our board discussions, given his extensive experience across various sectors of the hospitality industry," said Jennifer Macera, associate director of the Center for Hospitality Research. "This is a tremendous addition to the center's partnership support."