Shemaroo Entertainment, a leading Bollywood content house with aggressive plans in the digital content space, and Acentic, a leading supplier of digital interactive TV (iTV) systems for the hotel industry, announced that they have signed a deal to exclusively provide South Asian content, including Bollywood content, through video on demand (VOD) on Acentic's in-room hotel entertainment platform across Europe, the Middle East and Africa.

Under this agreement, guests in more than 1,300 hotels using Acentic's in-room entertainment services will now have access to a content library of the latest movies from South Asia, including Bollywood releases, as well as activities such as instructional fitness videos ie: Yoga. With Acentic's Vision and Panorama digital interactive TV platforms, every hotel receives tailor-made solutions for its guests, including a focus on international programming options to cater to sophisticated international travelers.

Jai Maroo, director, Shemaroo Entertainment, said, "We are really glad about this partnership, since for the first time, travelers across Europe will have access to Bollywood and other South Asian content, offered by Shemaroo. Our content will be made accessible in their hotel rooms through the VOD platform offered by Acentic. We are certain that, with Acentic's state-of-the-art platform the customer will get a quality experience."

"For successful and profitable in-room entertainment, hotels need to put content and services at the heart of the guest experience," said Alistair Forbes, CEO of Acentic. "Because of our close relationship with content providers, such as Shemaroo, Acentic is able to deliver an entertainment service that ensures high take up rates, guest satisfaction and a return on investment for hoteliers."