MASholidays, the specialized travel and leisure arm, owned and managed by Malaysia Airlines, has chosen IBS’ iFly solution to strengthen operations. iFly Tour, a product under the iFly solution suite, will enable MASholidays, the division responsible for marketing and selling Malaysia Airlines holiday packages and tours, to increase the market reach of the products using an online booking system that is fully integrated with real time inventory of flights, hotel rooms and other products. The solution offers guests the flexibility of choosing tours and packages that best suit their needs and budget and settlement of accounts through an e-Payment Gateway. MASholidays, with an extensive network of tour agents and ground operators, has a tie up with over 130 hotels which have been carefully selected for their level of service, strategic location, cleanliness, comfort and facilities provided. iFly Tour will provide a complete travel solution through a single point of sale. The system will also facilitate ancillary revenue for the airlines by packaging their air seats with hotels, transfers, car rental services, tours etc. The comprehensive nature of the product and its ease of operation are expected to significantly enhance customer satisfaction.

V K Mathews, Chairman and CEO, IBS Group said, “We are proud to be associated with Malaysia Airlines and be a partner in this business transformation phase at MASholidays. iFly will give Malaysia Airlines and MASholidays a competitive edge by enabling them to offer its customers a complete travel service by packaging air seats with non-air travel components.”

“In the current economic context, ancillary revenue is an important source of income for the airlines. iFly will significantly enable MASholidays’ capability to realize this income. It will also increase the global reach of MASholidays’ products by providing online booking capability for both retail consumers and channel partners”, said Asish Z Koshy, Global Business Head - Travel & Cruise, IBS Group

Dato’ Rashid Khan, Commercial Director, Malaysia Airlines said “With this new online booking system, MASholidays will introduce the “unbundled” packages and provide more flexibility in our offerings. Our customers will be able to plan their holiday package to suit their needs and budget by looking at preferred hotels, tours, tailor-made convenience and matching it with other mode of transportation. The new solution will significantly improve the back-office administrations, enhance our booking process flow and upgrade our overall service to the customers. We look forward to having this system in place together with IBS and it should be ready to go live by second half of 2009”.

“We will soon be online and there is nothing better than to constantly upgrade and evolve our business processes to accommodate the market trend. Having a tour management system will markedly improve our back-office, which ultimately will enhance our services and delivering true customer value proposition by being hassle-free from product research, booking and paying online, e-vouchering and e-ticketing. Visit masholidayz.com for variety, real-time inventory and instant confirmation”, said Yazid Mohamed, Assistant General Manager - MASholidays/MICE, Malaysia Airlines.