The Sofitel Luxury Hotels announced the signing of the management contract for the Guangdong Sunrich Group’s latest hotel property, the Sofitel Guangzhou Sunrich, located at the heart of Guangzhou’s Tianhe CBD. The signing ceremony was held on May 8, 2009 to close the much anticipated venture for the renowned luxury hospitality brand under the Accor Group.

Sofitel Guangzhou Sunrich is located at an unrivalled position in Tianhe CBD area, the most developed financial and commercial district of Guangzhou, facilitating access to much of the city’s dynamic environment such as shopping centres, city landmarks and grade A office buildings holding headquarters of countless international enterprises. Guests will find the hotel easily accessible as it is in walking distance from the main metro lines and a short drive away from Guangzhou East Railway Station connecting Guangzhou, Dongguan, Shenzhen and Hong Kong.

Together with the guestrooms, meeting rooms, business center and spa & fitness facilities, this property will also host a wide range of dining and cocktail venues which will serve to its locale as the destination for fine dining, business meetings and leisure outings. The Sofitel Luxury Hotels wishes to incorporate the state-of-the-art facilities and venue capabilities with the unique French flair and generous hospitality it is most known for.

Since its establishment in 1993, the Guangdong Sunrich Group had first seen its main business come from real estate, hotel investment and oil product sales but over the years, has diversified its scope to cover such industries as petroleum and gas, insurance, import & export, property management and most notably, as a sole supplier for mechanical tubing projects in China. The conglomerate is now present in a number of regions in China including Beijing, Shanghai, Guangzhou, Shenyang, Jinan and Shenzhen.

Present at the signing was Vice President of Sofitel Greater China, Mr. Michel Molliet, “We are delighted to partner with Guangdong Sunrich Group on such an important hotel project, with whom we hope to build a strong relationship in the years to come and work together to build a landmark Sofitel property.”

The Sofitel Guangzhou Sunrich is expected to open at the end of 2010.