Arena and Convention Centre Liverpool announced a new partnership with leading industry ROI specialists the European Event ROI Institute in support of its Keep Meeting campaign. The scheme, unveiled at IMEX, provides organisers with a toolkit to help measure event ROI and includes a range of added-value services for events held at the venue.

All organisers that sign up to Keep Meeting at IMEX will receive a free top tips guide to measuring event ROI and will be eligible for 20% discount on 1-day courses offered by the European Event ROI Institute in nearly 20 worldwide destinations. In addition to this, clients that book events at ACC Liverpool will receive the Keep Meeting ROI Toolkit, which includes a range of support material and benefits as follows:

• Event ROI handbook: ‘Proving the Value of Meetings and Events’
• 20% discount on 1-day ROI courses offered by the European Event ROI Institute
• 20% discount on any of the six different ROI and Meeting Architecture courses offered during ROI Week in Dublin 31 August – 1 September
• Information package with ROI tips and guidelines, survey examples, articles and more.

In addition to the toolkit, ACC Liverpool offers an extensive value-added package, as standard, to further support organisers to Keep Meeting in difficult economic times.

Dr Elling Hamso, Managing Partner of the European Event ROI Institute commented: “I am delighted to see a venue committing to helping organisers measure ROI, something we feel is essential in today’s economic climate. We will work closely with Arena and Convention Centre Liverpool to further develop a range of offerings under its Keep Meeting initiative.”

Jacquie Rogers, General Manager of the BT Convention Centre at Arena and Convention Centre Liverpool, said: “Measuring the value of events has never been more important. As experts in event planning and evaluation, we could not have found a more fitting partner than the European Event ROI Institute. We are delighted to welcome them on board at a time when we are launching our Keep Meeting initiative to help organisers get the most for their budget. We look forward to offering our clients a range of benefits as a result of this new partnership.”

Elling Hamso will be joining ACC Liverpool on the Visit Britain stand F360 on Wednesday May 27th at 4.30 pm to talk to event organisers about the new scheme.