TripAtlas.com, the world’s largest online travel resource, based in Toronto, proudly announces a new partnership with the Association of Canadian Travel Agencies (ACTA), the national trade association representing the interests of 2,500 travel agencies that employ 18,000 retail travel professionals across Canada.

Through this partnership, ACTA will gain substantial online exposure to increase consumer awareness of working with an ACTA travel agency for all travel arrangements. This activity will include brand placement throughout many of the 90 million TripAlas.com content pages.

“TripAtlas.com is proud to partner with ACTA, the leading travel trade association in Canada” commented Travis Snelling, General Manager of TripAtlas.com. He added, “Together we will not only build ACTA brand awareness, but we will also ensure that our site visitors are directed to professional travel agencies for assistance with their travel planning through our TripAtlas PRO programme."

TripAtlas PRO is the most comprehensive online platform for travel professionals featuring lead generation, online marketing and customer relationship management.

Travel professionals can access hundreds of travel leads, publish their own trips online and manage their own database of contacts & schedule follow-ups to maintain customer relationships.

ACTA members will be eligible for a special membership rate to become a TripAtlas PRO thereby gaining access to a daily list of qualified leads based on trip requirements posted by real travel consumers actively looking for assistance with their vacation planning. In addition, TripAtlas PROs’ receive an enhanced online profile page with ACTA logo, training webinars to provide tips on closing sales leads, a monthly e-newsletter to highlight new program features and ongoing customer service assistance by telephone or e-mail.

“We are pleased to add yet another benefit to ACTA membership through our partnership with TripAtlas.com” commented David McCaig, ACTA President and Chief Operating Officer. He added, “Access to new, qualified travel leads will assist our members in continuing to thrive in these challenging times.”

“TripAtlas PRO allows today’s successful travel agents to take advantage of great online marketing opportunities”, says Steven Kaufman, CTC, Travel Expert at TripAtlas.com. “Consumers research online and we help them connect with a qualified travel consultant”, adds Kaufman.