The 4th July will see Virgin Blue launching direct daily flights between Sydney and Hamilton Island, one of Queensland's most popular tropical island getaways. The decision to commit an aircraft to operate the Sydney to Hamilton Island route was made after close analysis. Virgin Blue Chief Executive Brett Godfrey said, "In the current climate it is especially important to ensure we direct aircraft where we see sufficient demand and long term viability. Hamilton Island has long been a popular choice for both local and international travellers who fly to Hamilton Island via Brisbane and we are hopeful the new direct flight will entice even more visitors to experience the wonder of the Whitsundays."

Glenn Bourke, CEO, Hamilton Island, said, "We are delighted that Virgin Blue is offering this new service from Sydney. Our guests will be able to experience greater flexibility in their travels to and from Hamilton Island. This is also perfect timing for everything we have happening on the Island this year with Race Week in August and the opening of both our new Yacht Club and Golf Course around the same time. We also believe guests at our world class resort qualia will want to advantage of Virgin's Premium Economy experience".

In the same way that Virgin Blue caters to both the leisure and business markets, Hamilton Island offers getaway options from the most exclusive accommodation and five star service to island bungalows to suit a more modest budget.