Europe’s No 1 golf retailer, American Golf, has signed an Official Travel Partner agreement with Europe’s fastest-growing golf travel company, YourGolfTravel.com. The deal guarantees a range of travel benefits for american golf’s customers, not least the ability to source the widest range of UK, European and worldwide golf holidays through one specialist source.

Initiatives will see YourGolfTravel.com’s portfolio of golfing packages distributed on-line and by direct mail, with exclusive discounts for american golf customers.

Commenting on the partnership, Your Golf Travel.com managing director Andrew Harding said: “american golf is a brand recognised as the market leader in golf retail across the UK and we are delighted to offer their customers exclusive discounts on their golf travel needs. We are also thrilled to be able to offer our customers savings on products featured on the american golf website.

“We are confident that this partnership will see YourGolfTravel.com putting plenty more american golf patrons back on the fairways.”

Gill Hammond, marketing manager at american golf, said: “We’re always looking for extra ways we can add benefit to what we already give our customers and the partnership with Your Golf Travel.com will certainly do that.

“In terms of the destinations they offer and value for money, Your Golf Travel.com are unrivalled when it comes to taking a golf break and now our customers can benefit from even better discounts on their travels meaning american golf really does offer everything a golfer could desire.”