Dublin-based hotel online strategy and technology firm Bookassist is pleased to announce a new partnership with the Vienna-based international Arcotel Hotels group, which has chosen Bookassist's strategy and technology platform for direct online business.

Bookassist will provide its award-winning online booking technology to the group as well as its industry-leading e-commerce integration with Google Analytics for pay-per-click tracking. Direct integration with the group's Protel property management system as well as Channel Management updating services are also being provided by Bookassist as part of the initial 2-year contract with the group.

The Arcotel Hotels & Resorts GmbH is one of the biggest family-held tourism enterprises in Austria. The group has a long history of success and is currently celebrates its 20th anniversary. With five hotels in Austria and one in Croatia, expansion has mainly focused on Germany in the past few years with the Arcotel Velvet Berlin, the Arcotel  Rubin Hamburg, Arcotel Camino Stuttgart and the Arcotel John F Berlin. The Arcotel  Onyx Hamburg hotel is due to open its doors in 2011. Arcotel hotels have currently over 1600 rooms throughout the group with an annual turnover of EUR 50 million in 2008. "We are looking forward to co-operation with Bookassist, as the company offers us an overall solution for the online booking process as well as excellent service quality. This is, what we expect from a competent partner", explains Manfred Mayer, Arcotel  Hotel AG CEO.

"With Arcotel Hotels, you have top quality products in ideal locations. Their appeal on the internet is already high and Bookassist will help them to achieve their online sales targets and grow their online business even further in the coming years", said Dr. Des O'Mahony, Bookassist CEO.

"We are delighted that ARCOTEL Hotels has chosen Bookassist from among all the major players in this arena", said Yahya Fetchati, Head of Business & Operations at Bookassist. "Beyond the online expertise and technology, Bookassist excels and out-performs everyone when it comes to customer support and client satisfaction. This has been an important factor in the decision for Arcotel Hotels."