TripAtlas.com announces a new partnership with the Canadian Institute of Travel Counsellors (CITC), the national trade association that advances the professional development of travel counsellors and managers through the promotion of national industry designations and also provides travel information to consumers.

Through this partnership, CITC will gain substantial online exposure to increase consumer awareness of the value of the professional designations CTC (Certified Travel Counsellor) and CTM (Certified Travel Manager) both within the trade and the consumer marketplaces. This activity will include brand placement throughout many of the 90 million TripAtlas.com content pages.

"Our TripAtlas PRO programme will be greatly enhanced through the display of CITC designations to reinforce to the consumer that they are dealing with a certified professional travel agent" commented Travis Snelling, General Manager of TripAtlas.com.

TripAtlas PRO is the most comprehensive online platform for travel professionals featuring lead generation, online marketing and customer relationship management. Travel agents are able to easily access hundreds of confirmed travel leads, publish their own customised travel packages online, manage their database of contacts and schedule follow-ups to maintain customer relationships.

CITC members will be eligible for a special membership package when becoming a TripAtlas PRO including 150 complimentary travel leads. In addition, CITC TripAtlas PROs will receive an enhanced online profile page and exclusive training webinars covering ways to maximise lead opportunities plus ways to market themselves and the importance of credentials.

"CITC's partnership with TripAtlas.com provides our members with yet another unique opportunity to promote the expertise of certified travel professionals within the consumer marketplace" said Steve Gillick CTM, President and Chief Operating Officer.

Steven Kaufman CTC, and Travel Expert at TripAtlas.com added, "I have endorsed the value of a CITC designation throughout my travel career and I am pleased that TripAtlas.com now has the opportunity to assist with the continued value that these designations offer to the travel trade."