More travel industry destinations and businesses are adopting the .travel domain and witnessing its clear benefits. With such key industry players as the Ministry of Tourism of Argentina with www.Argentina.travel and the Colombian government with www.Colombia.travel, .travel is showing substantial growth globally and especially in Latin America.

As an industry specific domain name for travel and tourism, .travel is leading the evolution of the Internet into niche information verticals or channels. Unlike the traditional and generic extensions of .com or .net, .travel is industry specific, thus, providing a clear message and brand security. Only travel industry professionals can register a .travel domain name. Each applicant for a .travel name is vetted to be a valid travel entity. With this security, .travel is a sign of a true travel entity to the end consumer as well as B2B.

As this trust crosses linguistic and physical borders, .travel is globally recognized with destinations such as www.Poland.travel, www.SriLanka.travel, and www.Canada.travel using the .travel channel as their main marketing message.
Recently, both www.Ibiza.travel and www.Yucatan.travel adopted .travel. The web statistics are a clear sign of their success. In 2008, www.Ibiza.travel received nearly 85,000 visitors. For 2009, it is predicted to well surpass that number as the first quarter of 2009 had nearly 40,000 visitors. Likewise, www.Yucatan.travel received over 194,000 visitors to its site. In 2009, the organization expects to receive roughly 223,000 visitors, which would represent a 20% increase.