Select Registry has appointed Ypartnership, Orlando, Fla., as its agency of record to conduct an integrated marketing campaign, including public relations, promotions and online advertising.

Select Registry is an elite network of 400 award-winning inns, luxury B&Bs and boutique hotels in and around major destinations across North America. With scenic retreats throughout the U.S. and Canada, Select Registry represents AAA-Four Diamond properties and recipients of top honors from established travel guides, including Fodor’s, Frommer’s and Zagat, as well as awards of excellence from Condι Nast Traveler, Travel + Leisure, and Wine Spectator Magazine, among others. The organization conducts rigorous, ongoing quality assurance inspections by anonymous inspectors to assure each of its members represents "the very best the industry has to offer."

Designed to immerse guests in the singular local charms of destinations from California to Nova Scotia, inns feature unique architecture and design. Many have award-winning restaurants, spas and vineyards on property. They offer unique culinary programs, including cheese-making, beer-brewing, mushroom foraging, lobstering and more. Guests enjoy nearby cultural attractions, shopping, antiquing, outdoor adventure, winery tours, moose safaris, whale-watching excursions and more.

To connect travelers to these one-of-a-kind properties, Select Registry distributes more than 400,000 guidebooks annually as gifts to guests at member inns, making the guidebook the largest publication of its kind in the travel industry. Travelers can also browse Select Registry’s comprehensive Web site for a list of inns by location or theme to discover deals and packages.

Ypartnership will conduct an integrated marketing campaign to garner national and regional exposure and brand recognition for the distinctive collection, positioning Select Registry as the premier association of North America’s leading inns, luxury B&Bs and boutique hotels. Target media will include regional and national print, broadcast and online outlets, as well as social networking channels.

Ypartnership is a worldwide advertising and public relations agency based in Orlando, Fla., and the largest of its kind in the U.S. specializing in serving clients in the travel, leisure and entertainment industries. The agency co-authors the highly acclaimed National Travel MONITOR(SM) with Yankelovich, Inc., and is widely recognized as one of the travel industry’s thought leaders.