Dublin-based software specialist Mobile Travel Technologies Ltd (MTT) has supported Radisson Hotels & Resorts, the leading upscale, full service brand which is part of Carlson Hotels Worldwide, launch mobile services in Australia, India and the UK. The new service allows travellers to respond instantly to hotel promotions via mobile, using a combination of SMS and mobile web technologies. The mobile web site also enables Radisson Hotels & Resorts customers to make reservations, access existing bookings and view hotel information, images and directions from their mobile devices.

The solution adds another dimension to Radisson Hotels & Resorts direct communications with its customers, with mobile offering potential cut through in an era when open rates and click through rates for email communications are declining?. It also creates a new distribution tool, allowing customers to make real-time bookings via mobile.

“The launch of mobile services by Radisson Hotels & Resorts presents another milestone in our efforts to improve customer communication and services as it allows consumers to Connect while On the Go,” said Frank Trampert, Executive Vice President, Revenue Generation - Asia Pacific, Carlson Hotels Worldwide.

“Additionally, we are confident that mobile will develop as an effective new booking channel as customers increasingly respond to and book last minute promotional offers via their mobile devices.”

Radisson Mobile is powered by MTT’s intelligent mobile hotel platform, m2bed, which provides integrated SMS messaging and mobile web to fulfil Radisson’s requirements. The mobile site Radisson.mobi interfaces directly with Radisson’s existing systems.

The m2bed SMS messaging allows Radisson Hotels & Resorts to send out personalised promotional messages to valued customers who have previously opted to receive such messages. The messages contain a deep link to certain promotional offers on the mobile web site. These offers can be booked and confirmed on mobile - a great example of using the context of mobile to encourage instant response and fulfilment.

Gerry Samuels, Founder and Executive Director, MTT, comments: “The suite of mobile services MTT has launched for Radisson Hotels & Resorts provides an innovative means to engage the consumer and enables them to respond instantly to hotel promotional campaigns.”