His Royal Highness the Crown Prince Aleksandar II Karadordevic as the host and the Serbian Spas and Resorts Association and the Editorial board of the trade magazine The Tourist World, as the organizers, organize a promotion on September 30, 2009, in the Royal Court in Belgrade, under the title Welcome to the Serbian Royal Spas. It will be an opportunity to gather at the Royal Court those striving by their activities and tourism projects to contribute to the improvement of the Serbian image in the world and its better touristic positioning.

Eight Serbian spas, chosen in the past also by the Serbian rulers as an ideal place for the rest, recovery, curing, but also investing, will be featured to the representatives of renowned local and international institutions, associations, successful and media companies. Within a unique timeline from the 19th century up to date, Sokobanja Spa, Vrnjacka Spa, Koviljaca Spa, Brestovacka Spa, Bukovicka Spa, Ribarska Spa, Niska and Vranjska Spa will present their tourist and investment potentials, thus announcing the creation of a new tourist brand name - Serbian Royal Spas.