At a grand opening celebration with 250 invited guests, three new retail shops in Munich Airport's Terminal 2 were officially cleared for take-off. Managed by M eurotrade, a subsidiary of FMG, the Munich Airport operating company, the new shops - which await travelers immediately after security screening - will enhance the range of fashions and cosmetics available at the airport with the addition of top international brands.

The Polo Ralph Lauren Store offers outerwear by the Italian manufacturer Corneliani along with the fashionable men's and women's apparel by Ralph Lauren. With 70 square meters (750 sq.ft.) of retail space, it is the first stand-alone Ralph Lauren shop at a German airport. Reopening in a major relaunch is the Hugo Boss & Ermenegildo Zegna Store, which now welcomes customers in a 330 sq.m. (3550 sq.ft.) location. Two-thirds of the space is dedicated to Hugo Boss Men, with the hand-made Hugo Boss Selection now available at Munich Airport for the first time. The remaining display space features top-quality clothing, accessories and ties by Ermenegildo Zegna.

At the new Pure Brands store, with 112 sq.m. (1200 sq.ft.) of display space, travelers will find four top international cosmetic brands, featuring the exclusive beauty and lifestyle products of MAC, Jo Malone, Bobbi Brown and Kiehl's.

Addressing the gathering, Munich Airport CEO Michael Kerkloh said that the new shops once again underscore Munich Airport's reputation as a highly appealing and innovative hub airport: "The quality and variety of our products and services in the non-aviation segment are a big reason why we are the hub of choice for steadily increasing numbers of passengers from Germany and abroad."

Franz Josef Pschierer, the secretary of state in the Bavarian ministry of finance, welcomed the entrepreneurial initiative of Eurotrade as a well-timed signal amid the current slump: "In today's economic crisis, Eurotrade is taking a countercyclical approach, and putting a positive and bold foot forward." Hellmut R. Gebhardt, the managing director of Eurotrade, lapped up the praise and emphatically stated that his company will continue to steer its successful, expansionary course in the future: "Our company's business policy is geared towards continuing to boost our strength by pursuing healthy growth, both in terms of quality and quantity."