Jacky’s Middle East LLC, the distribution arm of the Jacky’s Group of Companies, has launched ‘the Expert’ DE 10000 dictionary, manufactured by Innovations for Import and Commercial Agencies Ltd, for the first time in the UAE.

Adding to Jacky’s Middle East’s wide product portfolio, DE 10000 is the first electronic dictionary in the world with 11 built-in languages including Arabic, English, Japanese, Chinese, Russian, Italian, Thai, Spanish, Malay, Korean, German and French. DE 10000 features real human voices and has unexampled specifications with a colour screen, displayed on TV screen.

“Jacky’s Middle East has been known in the market for distributing well-known brands and unique products that meet the requirements in the region. We currently market seven different models of ‘the Expert’ dictionary from entry models up to executives models such as the DE 10000. DE 10000 will benefit both the businessmen and students packed with its advance technology features, which will become a sure hit to our customers from the corporate and education sectors,” said Walid Amin, General Manager, Jacky’s Middle East LLC.

DE 10000 includes talking dictionaries for vocabulary, sentences and grammar in various languages, photo and illustrated dictionaries, as well as different subjects in Science, Math and others. It provides several short tests such as TOEFL, SAT, and DELF among others and a variety of encyclopaedic information. This unique dictionary also serves as calculator, organiser, multimedia player, digital voice recorder and is supported with Flash technology.

Jacky’s Middle East will be selling DE 10000 through various channels including power retailers, hypermarkets, book shops, and libraries throughout the country. It is also available at all Jacky’s Electronics and Jacky’s Express outlets across the UAE.