Tourism Cares, the tourism industry’s premier charitable organization for preservation, conservation, restoration and education, has announced its association partnership with the World Religious Travel Association (WRTA), the leading global network for the 300 million traveler faith tourism industry.

“We are excited and privileged to name Tourism Cares as WRTA’s official philanthropy,” said Kevin J. Wright, WRTA President. “Preserving the travel experience for future generations is imperative for all segments of the tourism industry. For this reason, WRTA looks forward to promoting and supporting Tourism Cares’ many important events, including this fall’s Tourism Rocks at the co-located NTA Convention and World Religious Travel Expo in Reno, Nevada.”

WRTA exists to serve as a networking and educational venue for religious tourism, including both trade and traveler. WRTA’s role is to also promote the faith-based travel experience around the world. The partnership with Tourism Cares provides the travel industry with another significant voice to preserving the travel experience for future generations.

“There are no travelers in the world more conscious of culture and antiquities than those who travel to discover the roots of religion. Part of Tourism Cares’ mission is to make sure these treasures are there when they arrive.”, said Bruce Beckham, Executive Director, Tourism Cares. “I am sure the WRTA members will be avid supporters of our cause.”

As part of the partnership, WRTA will be highlighting direct to its members the many ways they can get involved with the mission of Tourism Cares.  This includes everything from promoting Tourism Rocks to the NTA Convention Auction to volunteering time at Tourism Cares projects and much more.