easyJet, the UK’s largest airline, has launched a new ski holiday website which enables customers to book ski hotel and apartment accommodation, ski transfers, ski equipment hire and lift passes online via easyjet.com

The new ski holiday booking service is provided by B2Bski.com, the Dublin based B2B ski holiday wholesaler, who has signed a three year contract with easyJet to be the sole provider of all easyJet ski holidays and accessories through the airline’s website.

B2Bski.com, whose other business-to-business clients include Ebookers, STA, Alpha Rooms and The Cooperative, is the UK’s largest wholesaler of ski beds and also operates a consumer brand, Directski.com.

Louise Marples, easyJet’s Strategic Travel Partnerships Manager commented “The independent winter sports holiday market is rapidly growing, as more consumers take advantage of easyJet’s wide range of daily, high frequency services to 13 ski gateway airports, giving them the opportunity to hit the slops several times each season.”

This new partnership with B2Bski means we can make it even easier for consumers to book that winter sports getaway, with all the services and facilities they’ll need together at www.easyjet.com.”

Anthony Collins, CEO of B2Bski.com said “easyJet wanted a partner they could rely on for resort and ski knowledge, coupled with excellent access to ski accommodation, ranging from 5* hotels to budget apartments. Our booking engine and experience of ski tour operating for both consumer and business fitted the bill perfectly.”

The new ski booking facility offers accommodation in over 1000 properties in 216 resorts in Austria, France, Italy, Andorra and Switzerland, from 2* apartments in Val Thorens to a 5* hotel in Kitzbuhel, all at keen pricing commensurate with easyJet’s brand image.