Pitchup.com partners with TomTom
Easier for holidaymakers to navigate to campsites and holiday parks
Friday, October 23, 2009
Pitchup.com has joined forces with TomTom to make it even easier for domestic tourists to navigate to campsites and holiday parks. The partnership gives holidaymakers the ability to download locations to their TomTom satellite navigation devices by clicking the "Add to TomTom" button on the Pitchup.com website.
Established by TomTom to allow users to easily generate and download addresses and points of interest, the ‘Add to TomTom’ button on Pitchup.com uploads a campsite or Holiday Park’s exact location to their TomTom satellite navigation device. The technology is also available on Pitchup.com’s “places to go section” allowing users to easily locate National Parks, beaches and places of interest.
Dan Yates, Managing Director, Pitchup.com says the tool has been introduced in response to both the rise in domestic tourism and the fact travellers want to be well informed when travelling. “UK caravanning and camping is up 20 per cent this year, so we know people are travelling within the UK, and we know they are using the internet more to plan their journey. Pitchup.com is the most comprehensive search facility for this market and visitors to the site can also post feedback, so our users are both web clever and travel savvy.
We aim to introduce more features to benefit our customers, many of whom will visit more than one campsite or holiday park during their time away.”
“More people are taking to the roads to holiday in the UK and a TomTom satellite navigation device is the ideal tool to relieve the stress that can come with driving, especially for families who are camping and caravanning in increasing numbers” says Damian Woodward, Vice President Sales & Marketing, TomTom. “They can then make the most of their time away using TomTom’s traffic technology, which will help them to minimise time spent in traffic and maximise time spent on holiday.”
Vicky Karantzavelou
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Friday, October 23, 2009
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