The SECC is once again capitalising on the fluctuations within the international currency market to target European buyers to Glasgow. Earlier this year the venue was at the forefront in encouraging international visitors to take advantage of the weaker Pound, now the venue is targeting the strong Euro.

“There is never a better time for European businesses to come to the UK and Glasgow,” comments Ben Goedegebuure, Sales Director, SECC. “Previously some buyers have been put off by the strong pound; however the current environment presents the perfect opportunity for continental businesses to choose Glasgow.”

The SECC is also holding rates for European business so they can continue to capitalise from the exchange rates after initial enquiry and right through to contract. The venue introduced a series of pricing and operational offers at the beginning of 2009 to help Eurozone organisers commit to Glasgow.

“Glasgow is seeing a growing volume of international business visitors to the city in line with our growing place as a truly international business centre,” comments Scott Taylor, Chief Executive, Glasgow City Marketing Bureau. “This means there is more affinity for continental business events that choose Glasgow and a wealth of potential delegates to tap into within the local, regional and national community.”

“This is a fast moving business and despite the tough operating climate there are deals to be had. Buyers are keeping a close eye on currency value and venues need to adapt their pricing to allow procurement to take advantage of the changing trends,” concludes Goedegebuure.