HotelTravel.com has launched its innovative 'Dynamic Rate Management System' (DRMS), greatly enhancing the company's ability to expand its product selection and negotiate more direct contracts with international hotel chains.

The technology provides flexibility in managing rates and inventory, giving HotelTravel.com customers a better choice of possible hotels, while safeguarding rate parity for all of its travel industry partners.

This advanced system has been developed in-house by the HotelTravel.com software development team bringing together industry best practices, and incorporating suggestions and comments from leading hotel professionals and online travel experts from around the world.

HotelTravel.com Chief Technology Officer, Graham Johnson, said that the DRMS allows hotels to control rates and inventory on a daily basis or during a variable date range, with features that can be applied to individual business models or seasonal booking cycles.

"The beauty of the DRMS is that it allows an individual independent hotel or hotel chain an equal advantage. Either has the ability to target different markets with differentiated rates, or manage multiple promotions quickly and easily across a variety of brands.

"Additional services offered within the DRMS, includes full access into our back office reservation systems for their reservations, allowing the hotel to manage many aspects of the customers reservations conveniently" he added.

According to Mr Johnson, the DRMS 'Rate Control' page allows for complete, secure management of all rates, hotel inventory, meal plans, and cancellation information for multiple room types across a broad date spectrum.

This intuitive, sophisticated program is available as a free service to the company’s existing partner hotels and should prove attractive to hotel chains interested in signing direct contracts with HotelTravel.com.

It would particularly appeal to hotel revenue managers, who would be able to easily enter and maintain all promotions for individual or chain hotels while working with a simple, user-friendly interface, he added.

The next release of DRMS will also allow direct contract hotels a greater ability to manage content and images that appear on HotelTravel.com.