DK Eyewitness Travel has announced that traveldk.com won Travel Innovation of the Year at the British Travel Awards 2009 held in London. The website, from the world’s bestselling travel publisher DK Eyewitness Travel, was nominated in the innovation category for its ‘Create Your Own’ travel guide feature.

Traveldk.com allows users to create their own bespoke travel guides for popular destinations around the world, using trusted content from DK Eyewitness Travel combined with User Generated Content (UGC) on the site.

This unique functionality, creating tailored guides with an unparalleled level of detail, has revolutionized the way consumers can access, view, customise and organise travel content to suit them.

Voted for by consumers and professionals from the travel industry, the British Travel Awards remain ‘the largest independent arbiter of public opinion on travel’ and the most coveted by the travel industry.

Liz Statham, Marketing & PR Director at DK Eyewitness Travel said: “Winning a British Travel Award is a fantastic achievement for Traveldk.com. The website contains a unique blend of travel information with thousands of listings of restaurants, cafes, bars, museums and places to visit along with reviews and ratings from travellers. To be voted for by travelling consumers and experts in the industry is something very special, and a great testament to the innovative nature of the ‘Create Your Own’ travel guide feature.”