As of now ITB Berlin is to become more active on the social web, where it will discuss the latest trends and news from the tourism industry. Advance extracts from the annual ITB World Travel Trends Report will also be published online in order to provide journalists with early information on developments in the tourism market.

In future the world’s largest travel trade show, which annually in March welcomes around  8,000 journalists from more than 90 countries to Berlin, will be using numerous social media portals to engage in interesting discussions on the subject of tourism.

ITB Berlin has launched the “ITB Berlin Pressenetz” on Xing and the ITB Berlin Press Newsroom on LinkedIn to give journalists networking on the web a quick and uncomplicated means to exchange views about travel news and trends. ITB Berlin is also on Twitter, where journalists and industry experts can find out about this vibrant industry and communicate in real time. Journalists who log on to the ITB Facebook page can also find a multimedia overview of all the fair’s social media activities. Each portal will publish advance extracts from the ITB World Travel Trends Report.

“We have taken on this growing market with online communities at just the right time and regard the social web as an appropriate way to actively observe the travel market and openly discuss trends“, commented David Ruetz, Senior Manager, ITB Berlin.