The Seoul Convention Bureau (SCB) will be exhibiting at this year’s Europe Incentive Business Travel & Meetings (EIBTM). Barcelona, Spain is host city to the 3 day exposition that will run from December 1st through to December 3rd 2009. This year, in line with their increased marketing efforts to promote Seoul as a convention destination, the SCB will host a stand-alone booth representing both Seoul and Korea.

The EIBTM is the European leg of the Reed Travel Exhibitions Meetings & Incentives Events series. EIBTM is the leading global event for the meetings and incentive industry focusing on access to a dynamic business environment, thought-provoking professional education and business networking for exhibitors, hosted buyers and trade visitors.

Last year’s EIBTM attracted over 3,700 buyers from 400 cities totaling 8,000 participants including exhibitors and visitors. The event also hosted over 1.2 million pre-scheduled meetings (PSA), an increase of 11,000 from the previous year.

The SCB looks forward to promoting their new branding, ‘Seoul: Your Complete Convention City’, as well as meeting buyers and networking with industry professionals.

Additionally, the SCB invites you to come, relax and visit them at their booth to watch a special demonstration of the traditional Korean tea ceremony “Darye”.

‘Darye’ literally means ‘etiquette for tea’ or ‘daily tea ritual’ which has been preserved among the Korean people for over two thousand years. Tea ceremonies are now being revived in Korea as a way to find relaxation and harmony in a fast-paced world, while maintaining the country’s long traditions. The SCB has invited some of the foremost experts on Korean tea to perform the ritual from the Bosong region, famous for green tea.

Be sure to stop by Booth D520 to sample Korean Traditional Tea, get a sense of Korean culture and talk to friendly SCB staff who can offer more information about Seoul and freely answer any questions you might have.

Seoul is currently ranked 7th in the world for hosting international conferences, securing 125 meetings in 2008, according to the Union of International Association. Both the Korean Government and the Seoul Metropolitan Government have designated the convention industry as one of the key strategic industries to boost the economy.