• Innocent drinks have grown enormously in the past decade thanks to their great ideas. They know how tough it can be to come up with a winning concept.
• Dan Germain explains how he flicks his brain to neutral and what ideas can come of it

The guys at Innocent Drinks know that great ideas can’t be forced or cultivated artificially. Often, ideas will hit you when you least expect them, or as Dan Germain says "…when your brain switches to neutral…"

In regards to ideas for business, often they have to be brought about quickly and around the board room table. When looking for inspiration and creative concept, it pays to look beyond your marketing or creative team and involve everyone. After all, simple ideas are usually the best – and you never know, your employees may be sitting on some gems that could be winners.

Business people looking for business development advice can now access yourBusinessChannel’s line-up of world class experts. Made possible via internet TV, the Results Team brings you campaigns, tools and world-class thinking to increase your sales and get new customers.