Utell Hotels & Resorts has welcomed the soon-to-be-launched, luxury Hotel Rafayel in London as one of the newest members of its extensive international hotel portfolio. The Hotel Rafayel will benefit from Utell’s vast range of business solutions for the hotel’s entire international sales, marketing and distribution strategy. This includes access to key business through Utell’s global preferred partnerships and programmes with international TMC, OTA’s and global corporate markets.

Ike Latif, Hotel Developer, Hotel Rafayel said: “Membership to Utell provides a vital step towards helping achieve our sales, marketing and distribution goals. Simultaneously, we are able to retain our identity whilst receiving business support and invaluable access to major revenue driving tactics, in order to compete immediately on an international level.”

Rafayel is setting the blueprint for the future development of hotels by incorporating the latest technological advances in LED lightings, air-conditioning and VDA efficiencies, to help minimize their impact on the environment. Without compromising on style, luxury or comfort, being green at the Rafayel means that a guest’s carbon footprint will be reduced by 17kg to 53kg compared to the 70kg that an average London hotel emits per guest. This accounts for around 495,000kg of reduced CO2 emissions annually in the earth’s atmosphere thanks to Rafayel’s efforts.

Examples of features in all standard rooms include - VDA Micromaster room automation system with touch control glass panels enabling door access, lighting control, air conditioning control, internet room service and housekeeping management - Philips HD 32” Ambilight LCD TVs - Flush ceiling speakers to bedrooms and bathrooms to allow audio from TV or personal device connected through MediaHub - Free broadband and Wi-Fi and MediaHub panel fitted to all bedrooms allowing guests to connect their laptop, iPod, MP3, game console, digital camera or DVD player to the in-room TV and audio system.

Ric Leutwyler, president of Utell and chief marketing officer for Pegasus said: “Hotel Rafayel is setting a very high, innovative global standard for eco-friendly, luxury accommodation. We look forward to the hotel’s impending launch and are thrilled that the management team have put their confidence in Utell to generate international reservations through our wide range of powerful sales, marketing and distribution programmes.”