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Travel trends & analysis 2010
Skyscanner reveals top 50 destinations for UK travellers
Tuesday, January 05, 2010
Travel search site Skyscanner reveals the top 50 most searched for destinations from UK airports for travel in 2010. In the top spot is Malaga, moving up one place from last year. Tenerife and Alicante are second and third, meaning Spain takes the top three positions.

Orlando is a new entry into the top ten, rising 12 places since last year. Dalaman holds its position as the 5th most searched for destination for a second year in a row, whist New York also brakes into the top 10, up five positions from last year.

Palma comes in 8th, losing one spot since last year; Lanzarote is 9th, rising four places, and Geneva is 10th, dropping two places.

Overall Spain is yet again the most popular country for Brits to visit, with 11 Spanish destinations within the top 50, five of which are in the top 10.

“These early indications show that Spain is still by far the most popular destination for British travellers. Medium and long haul locations also seem to be on the rise compared to last year, suggesting that holiday budgets may be growing after a tough financial year” said Barry Smith, Skyscanner co-founder and business director.

Brand new entries to the top 10 are Johannesburg and Cape Town, which will be welcoming the World Cup in 2010.  Melbourne, Kuala Lumpur and Hong Kong also entered the top 50.

Destinations dropping most in search volume are Edinburgh, Salzburg, Murcia, London and Fuerteventura.

1. Malaga, (Spain) [+1]
2. Tenerife (Spain) [+2]
3. Alicante (Spain)[0]
4. Orlando (USA) [+12]
5. Dalaman (Turkey) [0]
6. Faro (Portugal) [0]
7. New York (USA) [+5]
8. Palma (Spain) [-1]
9. Lanzarote (Spain) [+4]
10. Geneva (Switzerland) [-2]

11. Bangkok (Thailand) [+11]
12. Paphos (Cyprus) [-3]
13. Barcelona (Spain) [+1]
14. London (UK) [-13]
15. Bodrum (Turkey) [-4]
16. Paris (France) [+1]
17. Rome (Italy) [-2]
18. Gran Canaria (Spain) [+1]
19. Larnaca (Cyprus) [+1]
20. Sydney (Australia) [+7]

21. Johannesburg (South Africa) [New Entry]
22. Amsterdam (Netherlands) [-4]
23. Murcia (Spain) [-13]
24. Dublin (Ireland) [-1]
25. Ibiza (Spain) [+5]
26. Prague (Czech Republic) [-2]
27. Sharm El Sheikh (Egypt) [+11]
28. Auckland (New Zealand) [+11]
29. Venice (Italy) [+4]
30. Luqa (Malta) [+5]

31. Krakow (Poland) [-5]
32. Las Vegas (USA) [+13]
33. Cape Town (South Africa) [New Entry]
34. Melbourne (Australia) [New Entry]
35. Fuerteventura (Spain) [-10]
36. Berlin (Germany) [+1]
37. Kuala Lumpur (Malaysia) [New Entry]
38. Marrakech (Morocco) [-9]
39. Milan (Italy) [-7]
40. Dubai (UAE) [New Entry]

41. Madrid (Spain) [-5]
42. Hong Kong (Hong Kong) [New Entry]
43. Perth (Australia) [New Entry]
44. Edinburgh (UK) [-16]
45. Munich (Germany) [New Entry]
46. Salzburg (Austria) [-15]
47. Crete (Greece) [-6]
48. Brisbane (Australia) [New Entry]
49. Sofia (Bulgaria) [-2]
50. Nice (France) [-2].
Vicky Karantzavelou - Tuesday, January 05, 2010
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