The latest version of Datalex’s Travel Distribution Platform (TDP) has been rolled out and is now ‘live’ and in production in over 300 STA Travel branches worldwide. This enables STA Travel to operate in a multi GDS/CRS shopping and reservations environment.

Datalex TDP now powers both agency and online channels for STA Travel’s global markets, enabling the distribution of a vast range of travel products and services from multiple sources, in multiple currencies. 

STA Travel has successfully implemented the GDS/CRS neutral distribution platform and fares database in support of their corporate initiatives to deliver a single view of the customer; a broader source of content and services; improved operational and training efficiencies and reduced costs across its global distribution network. 

Peter Liney, CEO of the STA Travel Group said: “As the largest student and youth travel company in the world, STA Travel faces the ongoing challenge of delivering customer value and operational efficiency within an evolving travel market. Datalex has been successful in the implementation of the Travel Distribution Platform in support of our multi-source strategy. This enables us to respond more effectively to the needs of our youth travel market and to provide a vast range of travel products and services across multiple channels. STA has already reaped rewards in terms of sales, revenue and productivity gains and looks forward to continuing our relationship.”