• the world of social media offers an abundance of tools and advice
• when looking internally for the right person to execute your marketing plan - call on the tech guy

Getting involved with a brand new marketing strategy for your business is a daunting task, especially for someone who isn't confident with technology and "geeky" things. In this video, Silicon Valley Blogger, Louis Gray, talks about what's needed to find the best online advocates for your business, internally.

"Companies who are executing a successful social media strategy need to have multiple hands on deck participating. People everywhere from marketing to public relations are already good advocates for your product. They know the message."

Not only that, Gray also suggests that the "geeks" of the business are going to be the most trusted online.

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