ANA Crowne Plaza Kobe officially launches following a successful rebranding exercise. Widely regarded as one of Kobe’s key landmarks, the 593-room, 37-storey hotel is now the tenth ANA Crowne Plaza hotel in Japan, and the second in the Kansai area.

The rebranding marks the beginning of the hotel’s rebirth as a dynamic hotel brand that combines the best of Japanese hospitality with global management expertise. With a prime location already in its favour, the introduction of a new guest experience will put ANA Crowne Plaza Kobe comfortably in the international upscale hotel category.

As part of the ANA-Crowne Plaza co-brand, the hotel’s guest experience has been overhauled to match the international standards of all Crowne Plaza hotels worldwide – with local touches for its domestic guests. ANA Crowne Plaza Kobe now offers a comprehensive suite of services designed to help guests enjoy a ‘brighter day tomorrow’.

Remarks General Manager of ANA Crowne Plaza Kobe, George Koumendakos, “The awareness of the ANA-Crowne Plaza brand has been steadily growing. This unique co-brand brings together the best of ANA’s local knowledge and Crowne Plaza’s international distribution systems and resources. We have seen improvements in guest satisfaction scores across the board for all the rebranded ANA Crowne Plaza properties so far, and I’m confident that ANA Crowne Plaza Kobe will follow the same trend.”

IHG currently has 360 Crowne Plaza hotels worldwide and with 128 more in the pipeline, Crowne Plaza is one of the fastest-growing upscale hotel brands in Australasia and China. ANA Crowne Plaza is the co-brand unique to the Japanese market, as part of the joint venture set up between IHG and ANA in 2006.