TRAVDEX, the one-stop shopping trade show for travel technology, announced a partnership with Boutique & Lifestyle Lodging Association (BLLA), the association focused on expanding marketing initiatives for boutique lodging members, to promote a groundbreaking summit of leading travel industry trade organizations at the inaugural TRAVDEX in May 2010.

"It makes perfect sense for Boutique & Lifestyle Lodging Association to partner with and help to promote TRAVDEX," says Frances Kiradjian, founder, chair and publisher of BLLA. "Our members are highly interested in new technology and marketing solutions that will help them become more successful in their endeavors. TRAVDEXis the perfect fit for that."

TRAVDEX brings together travel technology sellers and travel industry suppliers, intermediaries and other technology purchasers in a global trade show. TRAVDEX debuts May 5-7, 2010 at the Cobb Galleria Centre in Atlanta. TRAVDEX is produced by PhoCusWright Inc., the leading authority on how travelers, suppliers and intermediaries connect.

"Technology enables innovation, and TRAVDEXshowcases the best and the brightest players in travel technology," said Philip C. Wolf, president and CEO of PhoCusWright. "We are thrilled to be working with BLLA and their participating members will enhance the experience at this premier travel technology event."