REPORT–BRUNEI–ATF 2010: This year’s ATF has special business opportunities for Small and Medium Enterprises (SMEs) in Thailand to sell their products. Of the 28 new SMEs exhibiting their products, 22 are hotels, especially those categorized as boutique properties.

Already known for its cultural heritage, Thailand is seeing the growth of some remarkably hip, intimate and boutique products which are being marketed under the slogan: ‘CHIC By Thailand’.

The ‘chic’ new products include hotels, restaurants, art galleries, museums, bars, and attractions throughout the country. The recent explosion of many new boutique-style properties is prominently featured in a new dedicated brochure for the discerning traveller. The brochure has been produced in conjunction with tour operator partners and includes a range of special offers on holidays to Thailand.

These fabulous little properties designed for discerning guests seeking a comfortable, delectable ambience, high-quality individualised service and, extremely important, total privacy. They have opened up in Bangkok, Phuket, Samui, Hua Hin, and Chiang Mai as well as many of our new and upcoming resorts all around the country.