Revolution, the revolutionary new multi-channel rate distribution platform is pleased to announce the expansion of their global reach with the opening of an Asian office headed by David Chai.

David, who will be based in Kuala Lumpur, Malaysia, will oversee the growth of the evolution brand in the Asia Pacific region. He will take control of new business development and the management of clients consisting of individual hotels and hotel groups wanting to take advantage of evolution’s portfolio of e-commerce products and hotel reservation services.

David brings with him over twenty years worth of hospitality sales and marketing experience and joins evolution after three years as senior manager of business development at HolidayCity.com.

Peter Gould, CEO of evolution comments. “We’ve developed a complete portfolio of e-commerce solutions and services for the multi-channel era of rate distribution. It includes a fully centralised GDS, channel manager and booking engine solutions and will simplify and give full control over rate parity through more channels using less inventory. For the first time, hoteliers can distribute one rate to all channels from one place, generating more business through better efficiency at less cost. Since its recent launch, evolution has seen great success in Europe and this is set to continue in the Asia Pacific region. David brings with him a wealth of experience and we look forward to integrating him into our team to drive forward the global development of evolution.”