Choice Hotels International, the global hotel group behind the Comfort, Quality, Clarion and Sleep Inn brands and one of the largest and most successful lodging franchisors in the world, announced it had entered the Polish market with six new properties, further demonstrating Choice’s commitment to grow its portfolio throughout the European market. 

“Our strong international expansion continues to be a key driver of Choice Hotels’ future growth and the addition of the Polish market strengthens our network of hotels throughout Europe,” said Stephen P. Joyce, president and chief executive officer of Choice Hotels International. “Choice continues to execute its strategic efforts on worldwide development and has identified Europe as a key market in achieving success.“

These new hotels are owned and managed by Poland’s leading real estate developer Hotel System, a subsidiary of  the Salwator Capital Group. The flagship property, the Clarion Hotel Grand Baltic Resort & Spa, is located in the seaside town of Dzwirzyno, on the Baltic Sea and boasts 133 luxurious guest-suites that offer spectacular sea-views from their balconies. In addition, guests have direct access to the beach and can enjoy a pool, spa facilities, and two gourmet restaurants specialising in international food and wine.

The other five properties are Quality branded hotels located in the key cities of Cracow, Posen, Kattowitz and Breslau. These well-appointed hotels are tailor-made to meet the requirements of business travellers and deliver the attributes of the Quality brand. 

Choice Hotels Europe’s portfolio of franchised hotels offers business and leisure travellers a full spectrum from premium economy to luxury hotels. Choice Hotels Europe franchises nearly 500 hotels across Europe alone.