TripAtlas.com has added a customized Grenada travel guide featuring articles, visitors guides, multimedia content and the ability tobook one's next trip to Grenada through TripAtlas PRO. This latest development signifies an enhanced relationship in which the Grenada Board of Tourism has become a Preferred Destination of TripAtlas.com.

"Grenada is the latest destination to take advantage of the full scope of marketing opportunities on TripAtlas.com with a customized travel guide," said Steven Kaufman, president and co-developer of TripAtlas.com.

"The new guide features a distinct look and feel that stands out from the rest of the content on TripAtlas.com and takes an innovative approach to luring vacationers with inspirational photos, videos and editorial," noted Kaufman.

The multi-faceted Grenada Board of Tourism campaign includes a custom landing page featuring rich media content, editorial, sponsored eCards and links to hotel partner websites, as well as targeted banner advertising and TripAlert e-mail blasts to more than 35,000 travel agents across the U.S.

The agreement also includes membership in TripAtlas PRO, which allows the Grenada Board of Tourism to track TripAtlas.com consumer travel requests to Grenada made through the innovative Trip Builder feature - as a result of the tropical destination's increased exposure on the web-based travel portal.  TripAtlas PRO membership also allows Grenada to keep up with travel trends and gain valuable market insight into the types of vacation consumers are currently researching and booking.